The Year of The Clog


Why do clogs feel so right, right now? Maybe because sensible shoes feel grounding in insane times like these. Maybe they are the natural progression of the ugly fashion shoe. Clogs are inherently funny, wearing them shows you don’t take yourself too seriously. Whatever the reason, clogs are gaining momentum and finally getting the respect they have long deserved. Cult clog brand No. 6 has expanded into a full-fledged store, a one-stop shop for your clog lifestyle. Fashion archive market Heroine posted an ode to the Olsen’s love of clogs, especially shearling-lined Birkenstock clogs. I feel a satisfaction I cannot explain in seeing celebrities wearing clogs. For years I have obsessed on a picture of Sarah Jessica Parker wearing her Swedish Hasbeen clogs with socks, a chunky cardigan, cuffed jeans to go pick up her kids from school. She just looks so cool, the clogs give off real IDGAF energy. I have recently become aware of the online cult that is @TheClogLife founded by author Lauren Mechling, a place where people are encouraged to explore these deeper feelings about clogs. It’s a clog life, and someone has to live it. I don’t see why it shouldn’t be us!

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